Does PSY Still Make Music?
More than a decade after “Gangnam Style” took over the globe and changed internet culture forever, the South Korean icon Park Jae-sang—better known as PSY—remains an active force in the music industry. While he may no longer dominate Western mainstream pop charts on a daily basis, PSY is far from a one-hit-wonder resting on his past laurels. He continues to record, produce, and run a major entertainment agency.
The Evolution of PSY’s Music Career
Following his historic 2012 viral explosion, PSY did not immediately vanish. He followed up with globally recognized tracks like “Gentleman” (2013) and “Hangover” featuring Snoop Dogg (2014). Over the years, he transitioned from a purely eccentric viral act back to his roots as a seasoned veteran of the Korean music scene, releasing albums that blended high-energy dance tracks with emotional balladry.
His major studio album, PSY 9th, dropped in April 2022. The lead single, “That That”, was famously co-produced by and featured SUGA of BTS. The track became a massive global hit, proving that PSY still knew how to craft an infectious earworm and command international attention.
Label Executive and Concert King
Aside from writing and recording his own music, PSY has heavily shifted into a mentorship and leadership role:
- Founder of P Nation: In 2019, PSY established his own entertainment label, P Nation. He has used his decades of industry experience to sign, nurture, and produce music for major K-pop and hip-hop acts, helping shape the careers of artists like Jessi, HyunA, Crush, and Heize.
- The Summer Swag Phenomenon: In South Korea, PSY is practically synonymous with live performance. His legendary annual summer concert series, “Summer Swag” (Heumppuk Show), sells out massive stadiums instantly. Known for water-soaked spectacles, marathon setlists, and high-energy covers and collaborations (including viral live performances with artists like Rosé), PSY remains an untouchable live entertainer.
What’s Next for PSY?
While PSY releases music at a more relaxed, deliberate pace these days rather than chasing constant global pop cycles, he remains deeply embedded in the studio and on stage. Whether he is dropping a surprise collaboration, headlining massive stadium tours, or discovering the next generation of talent through his label, PSY is actively defining his legacy on his own terms.
PSY – ‘That That (prod. & feat. SUGA of BTS)’ Live Performance at 싸이흠뻑쇼 SUMMERSWAG 2026
This video showcases PSY performing his smash hit “That That” live at his signature Summer Swag concert, proving his unmatched energy on stage.
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