The Earworm Effect: Why Custom Jingles Are Making a Major Comeback
We’ve all been there: a catchy tune pops into your head out of nowhere, and suddenly you’re humming it on a loop for the rest of the day. Whether it’s an iconic fast-food hook or a quirky local business slogan, sound has a superpower that visual ads alone can’t always match. It bypasses our skepticism, lodges itself in our memories, and creates an instant emotional connection.
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